larry chernicoff's
communications design studio
Windhorse Creative is a communications design firm located in Great Barrington, Massachusetts, serving clients in business and the arts, in the Northeast and throughout the country.
Windhorse Creative helps clients to communicate with their audiences through copy writing and design: clients tag lines, headlines, advertising, websites, logos, brochures, posters, flyers, product packaging, store graphics. Whatever we need to do to get the word out.
Windhorse is backed by a network of professionals with specialized skills in photography, illustration, social media, SEO and web programming. So no matter what your communications needs are, we can get it done.
larry_windhorsecreative.com
call 413 528 6021
Telling your story.
What inspires us are your ideas. With decades of experience in business, management, design, and marketing, we know that the first step is to understand your business, your industry and your customers. We've delved into the details and mastered the language of many client industries, from retail information systems to art schools, from concrete construction to agriculture.
We tell your story in straightforward language that establishes the right voice for your organization -
in print, on the web, through email marketing and other media.
We develop creative, dynamic strategies: branding, corporate logos and identity programs, copy writing and editing, web site and print design, email marketing, boardroom presentations, direct mail.
We work with companies in manufacturing, consumer goods, IT software and services, retail, telecommunications, construction, music and arts, environmental / green business, energy conservation, health and fitness.
Looking good.
Powerful images.
Clean design.
A clear voice.
copywriting and editing
logo design and brand identity
print design: brochures, flyers and mailers, stationery and business cards, posters
website design
naming of companies & products
tag lines
advertising writing and design
presentation design
user manuals
invoices and other forms
email marketing
RFP response packages
store design
environmental graphics
Business card
for a sculptor.
Photo of rusted plate steel was taken in the yard outside his studio.
Fund drive poster for a community radio station.
Clean strong images get your message read.
Full-page ad
for a telecommunications company.
The ad emphasizes their philosophy of creating customized technology solutions in close collaboration with their clients.
Web page
emphasizing the long history of a $100 million family-owned construction company.
Vintage photos of the firm's original heavy equipment are contrasted with the advanced construction techniques they use today.
The web site is laid out on a carefully designed grid which provides unity to all the pages, yet accommodates individual page requirements.
Cover of a capabilities brochure
for a precast concrete construction company. Windhorse also created the new tag line.
Logo
for a new art school.
The color palette reflects the artistic mission of the school, and its appeal to young artists.
Poster / mailer
for a wireless Internet service provider.
Two in a series of designs aimed to appeal to young technology-savvy
user base.
The client delivers broadband service to un-served rural communities.
Logo typography and mark
for a firm which places PhD-level professionals in pharmaceutical research positions. Windhorse developed the company name and descriptor line, as well as the graphic look.
Cover and
inner page of
a company prospectus booklet
for a chain of organic convenience stores.
Windhorse developed the company name, descriptor, text
and graphics.
Magazine-style cover of a capabilities brochure
for an IT consulting firm.
The company provides a variety of expert services to retail chains. We gave the brochure cover the look and language style of a fashion magazine.
Package design
for an iPhone companion product.
Windhorse named the product, wrote the copy, and developed the new company logo and tagline.
We picked up design cues from the Apple Computer look.
Web site
The site puts strong images of the artist's work front and center.
Poster
for a community
radio station,
in two languages.
Full page
trade journal ad
for a manufacturer of advanced medical instruments.
Windhorse collaborated with the client in developing the headline and copy.
Company logo
for a regional
utility company.
I designed this logo in 1979, and it's still in use today, unchanged.
for a company that provides high-ROI lighting retrofit and control services.
Windhorse created the tag line, "Better light. Lower cost."
for a social services agency.
Bridge provides a range of services for the multi-cultural immigrant community.
The logo captures the Latin American revolutionary spirit.
One of a series of
ad / posters
for a men's barber shop.
The format also served as a slide displayed at a movie theater before the coming attractions. Text had to be minimal because the slide only remains on the screen for 5 seconds.
Sim's barber shops create a comfortable environment for the guy who is no longer comfortable in a women's hair salon.
Entire concept by Windhorse.
Inner pages of a brochure
for a Vermont residential construction company.
Logo, brochure design and text by Windhorse.
Concert poster.
Announcing a fundraising event for a community radio station.
To balance a lot of text, an arresting musical image was used.
for the founder and Director of an art school.
for an IT services firm.
The name and bear paw logo were intended to set the company apart from all of the "me-too" technology company images.
One of the owners insisted that the logo be authentic - very specifically modeled after a Kodiak bear paw print.
for an Indiana architect.
We used a dramatic night photo of one of his buildings, with white type on black background.
Calendar cover
for a construction company.
Calendar was distributed to their clients.
Inner page of calendar
Brochure cover
for an agricultural
services company.
Business card.
Magazine ad
for livestock farm services.
for an alpaca farm
in the UK.
Portion of an in-store
point-of-sale display
for a consumer goods manufacturer.
The display box holds six dehumidifier cartons and is placed in sporting goods stores.
PO Box 535
Great Barrington, MA 01230
USA
Larry Chernicoff
Tel 413 528 6021
Cell 413 717 0909
